Privacy Policy

Last modified: April 18, 2018

Moloco, Inc (“Moloco”) is a mobile marketing company focusing on mobile user acquisition for mobile app advertisers. We buy mobile advertising placements on behalf of our Clients. When you click on a Client ad served by Moloco, our ad systems receive and store an IDFA, the Advertising ID, which is a pseudonymous ID that is associated with your ad session. We cannot use the IDFA to identify you personally, but it does enable us to deliver relevant advertising to each device. We also collect information about your mobile device model (e.g. Galaxy S, iPhone), the operating system, IP address, the application you downloaded from Moloco Clients, when and how often you use those applications.

We use your IDFA, information about any Client app you download and supplemental information associated with your device IDFA (e.g., the apps you download and any publisher-provided data) to provide best ads experience to you and Client.


We don’t collect personally identifiable data unless you provide it to us. You may email to (1) request specific information about how we use your data and/or (2) request we delete any information associated with your IDFA.

The IDFA we collect to provide relevant ads to you is a pseudonymous id and cannot be used to identify you personally. IDFAs are resettable and have an opt-out mechanism directly on your mobile device using the following methods:

Android : You can reset your Advertising ID at any time, right from the Ads section of the Google Settings app on your device. From the same app, you can also opt-out of targeted advertising based on the advertising ID by setting the appropriate ad tracking preference.

iOS : You can opt out of targeted advertising by accessing the following link on your device: Alternatively, if you are using the iOS 6 or above operating system on your device, you may opt-out by electing Limit Ad Tracking (Learn More

Children’s Privacy

Moloco adheres to the Children’s Online Privacy Protection Act. We do not create nor use any behavioral advertising segments of children under 13 as part of our Services. Our Site is not directed at children under the age of 13. If we are made aware that we have received personally identifiable information from someone under 13, we will use reasonable efforts to remove that information from our records.


The security of your information is important to us. We have implemented reasonable security measures to protect the information. If you have any questions about our security practices, please contact via

EU Specific Policies and GDPR compliance

Moloco is compliant with all facets of the General Data Protection Regulation (GDPR) for operations within the European Union. Moloco complies with all policies necessary to serve in the capacity as joint data controller and/or a data processor. The protections Moloco has put in place include (but are not necessarily limited to):

All data processed by Moloco is pseudonymous. Moloco does not have any access to data which could be used to attribute pseudonymous data to a specific data subject.

Our aforementioned policies on children’s privacy and opt-out are in full compliance with GDPR sections 38 and 65.

All Moloco data is reviewed for deletion on a quarterly basis, per section 39.

Moloco partners exclusively with GDPR compliant entities who fulfill the requirement to capture proof of consent, per section 32. Moloco does not process special categories of personal data such that it is not presently necessary to designate a representative for compliance with section 80. If it becomes necessary to designate such a representative at any point in the future, such a person will be explicitly designated within this document. Records of processing or any additional questions about GDPR compliance can be directed to

Changes to This Privacy Policy

When we make a material change to this Privacy Policy, we will inform you by posting a notice on the home page of this site that the policy has been updated and by changing the date on this page noting when the policy was last updated.

Contact Moloco

If you have any questions or concerns regarding this Privacy Policy, please email us at